From Google's launch press :
-- “People use the Internet to learn how things work, how to do something, or how to turn a hobby into a business. They find their answers in great content, created by great teachers like you. Now, there is a new way to help you share: .HOW, a place for thinkers, tinkerers, and knowledge seekers".
And we are part of this. Read the full press
And this is how our tagline looks like:
We look forward to your support in our mission.